A wide range of models

FINALLY – a clothing store uses a diverse range of models and the results are amazingFinally – someone gets it right! If you know your way around the fashion industry, you’re familiar with the term “Lookbook.” Companies use lookbooks to showcase specific designs or a store’s upcoming seasonal lines. Usually, they’re filled with slim, caucasian models that have been used on runways and the majority of the fashion industry for ages.

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Woah, they aren’t kidding. I’m kind of all over the place with this. This was very refreshing, and I even surprised myself by thinking “Wait is that a photoshop disaster? no, no it isn’t. Why did I assume that?” Sometimes with these include-everyone type things I wonder if it will eventually get to the point of being too PC. The alternative is not acceptable however, so I’m glad to see this effort to be more inclusive.